Piyush Pandey

The Best of Piyush Pandey

Piyush will discuss some of his winning strategies of how to make a brand resilient, using examples of case studies and films. He will talk about what makes brands special and stand out amongst the clutter of over a thousand other me-too brands.

Piyush Pandey

Co-executive Chairman and National Creative Director of Ogilvy & Mather India and Vice-chairman of O&M Asia-Pacific, India

Piyush has been with Ogilvy for over 35 years, and since January 2004 in his current role. He started as an account executive and moved to creative in 1988.

In 2016, he became the first ‘pure’ advertising person to be honoured with the national civilian award ‘Padma Shri’. He was the first Indian to chair the Cannes Jury in 2004. He was awarded the lifetime achievement award by Clio, New York in 2012 and by the AAAI in India in 2010. Piyush has been a brand ambassador for Indian advertising at many international and Indian forums - currently he is mentor at the Berlin School of Creative Leadership.

Piyush is best known for his creative work. He believes advertising must talk to the hearts of people and the best reward of good work is when people on the streets it is aimed at, talk about it. His work has won over 1,000 awards nationally and internationally. He commands great respect, particularly within the Indian client fraternity because of the number of brands he has partnered to build.

Most recently, he was closely involved in the campaign that brought the BJP to national power in 2014 with the famous lines abki baar Modi Sarkar - this time Modi government and ache din aane wale hain - good days are going to come. He has documented his advertising philosophy and thoughts behind his famous campaigns in his book ‘Pandeymonium’.

In June 2018, Piyush along with his brother Prasoon will be awarded the Lion of St. Mark at the International Festival of Creativity at Cannes.

Before joining advertising, Piyush was a state-level cricketer (cricket is his other big passion) and a tea-taster.

Wain Choi

Humanology: How can Brands connect technologically using the human touch

One of the main concerns facing us today is how brands can maintain their human touch in a technological and digitally advanced world where the distance between brands and consumers are increasingly growing. Through the sharing of current trends and technologies, Wain will discuss how to build human-centric brands.

Wain Choi

Chief Creative Officer, CJ K-Valley Co. Ltd, South Korea

Wain graduated from the prestigious Ontario College of Art and Design, and has held leading creative roles in major advertising agencies such as Cossette, Young&Rubicam, Dentsu, Ogilvy&Mather and Cheil Worldwide.

His illustrious career has taken him across the globe, from North America to Europe to Asia. He has had extensive experience in leading global brands such as Nike, Coca-Cola, GM Chevrolet, Toyota F1 and Samsung.

His works have been recognised at the Cannes Lions, D&AD, The One Show, AdFest, Spikes, London Festival, New York Festival and CLIO Awards. His extensive jury duties include D&AD president jury, Cannes Lions, Spikes president jury, Adfest president jury, Cristal president jury, CLIO, Dubai Lynx, Adstars president jury, Red Apple, New York Festivals and others.

Kerrie Finch

How Not to Break Your Brand

Whether you realise it or not, your brand is constantly on trial, with the most loyal consumers and the general public readily available to take on the role of judge, jury and executioner. As the world becomes smaller and more connected, we are seeing all too often how one blunder can change the fortune of a company and how brand backlash can happen within seconds. Whether it’s a mistimed tweet or a miscalculated advertising campaign, we all know the story of brands who have fallen prey to these mistakes.

In this talk, Kerrie Finch, Founder and CEO of FinchFactor, will explain some of the most recognisable brand missteps from the last decade and explain how reputation management can minimise any crisis in today’s digital world.

Kerrie Finch

Founder/CEO, FinchFactor, Amsterdam & London

Kerrie Finch is the founder and CEO of international reputation management company FinchFactor.

With offices in Amsterdam, London, Los Angeles and New York, FinchFactor helps clients grow, across borders, through the power of thought leadership. Clients include innovators and disruptors from the creative and tech sectors including Airbnb, MediaMonks, Happn, Critical Mass and JKR.

Prior to establishing FinchFactor in 2009, Kerrie was PR Director at Wieden+Kennedy Amsterdam. Her extensive experience across the broader communications sector includes working in consumer tech when it wasn't sexy, and consumer lifestyle, arts & entertainment, when it was.

Kerrie is a country representative for Cannes Lions International Festival of Creativity, moderator and speaker at all manner of industry events, and founder of SheSays Amsterdam.

Ravid Kuperberg

The Logic behind the Magic of Creative Thinking in Brand Communications

Creating and approving breakthrough, innovative, brand communications ideas provokes fear and uncertainty. It involves risk taking and usually ignites tension between client and agency. Social media, advanced digital platforms, interactive ideas, consumer generated content, which are harder to pre-test and to control, only increase the fear factor. Revealing a stressful conflict: the need to feel safe vs. the desire to conquer unfamiliar ground. By providing a solid structured process for understanding how creative ideas are born, the Mindscapes thinking tools have a proven record of helping brands and agencies reduce the uncertainty and ambiguity while developing innovative creative ideas together.

This session will present a few such thinking tools, created by deconstructing award winning innovative brand communications ideas from recent years, and decoding the recurring thinking patterns embedded them. Join this session and learn how to add logic to the magic of creative thinking, thereby helping ignite a less stressful and more fruitful cooperation between you and your client/agency.

More than 30 Cannes Lions, including 3 Grand Prix, have been won by Mindscapes trained agencies, using their creative thinking tools.

Ravid Kuperberg

Partner and Trainer, Mindscapes, Israel

Partner and structured creative thinking trainer in the field of marketing communications, working with numerous creative agencies and brands around the world. Ravid is a former advertising professional with 14 years of experience, at Publicis TLV, Publicis NY and BBDO TLV. Starting of as a strategic planner before becoming a copywriter and later on a Creative Director.

He has an MBA degree and a Bachelor’s degree in economics and statistics.

Ravid is a frequent keynote speaker and trainer at international marketing conferences and advertising festivals. Including recurring appearances at the Cannes Lions festival.

Dean Donaldson & Jonathan Tavss, Founders, Kaleidoko Ltd, UK & USA

Dean Donaldson & Jonathan Tavss

The Majority Report: Future’s Transformative Brand Connection

In a world of expansive technology growth, where 50% of today’s jobs will have been automated, continuous evolution is an absolute requirement. What does the future hold in store for media, consumers and just plain living?

By 2030, the world may be explosively different, but there's already fissures revealing how AI, Blockchain and Genetics are about to radically alter everything. Luckily, humanity will be deeply rooted at the core. To be best positioned for transformation and maintaining viability beyond the next decade, a radical rethink in how all of us connect is required.

Presented in an engaging format that challenges perceptions and beliefs, Jonathan and Dean turn different lenses to today’s bleeding-edge developments in technology, business and society to reveal true implications for Media, unearth possibilities for tomorrow and share tools for success at scale.

Dean Donaldson

Founder, Kaleidoko Ltd, UK

A world-renowned visionary and initiator, who is passionate about the progress of relevant brand engagement across all media channels, Dean’s expertise fuses futuristic insights, creative technology and mainstream marketing. Evangelising about technological and cultural advancements, industry convergence and shifting consumer behaviour, Dean speaks frequently with business leaders and marketers across the globe about how to navigate the inevitability of change. Design-trained, he seeks to inspire measured innovation to produce tangible business results, and ultimately help organisations transform by re-thinking and optimising their positioning strategies though a grounded understanding of current and future trends.

A powerful storyteller and engaging public speaker, Dean has delivered perspective-shifting presentations at over 250 industry events, across more than 35 countries around the world, and is regularly quoted in international press. Having sat on various IAB Councils on both sides of the pond over the last decade, Dean’s continual research into the development of ethical media practice – balancing proximity-based advertising with privacy concerns – obtained him a Masters at the UK’s leading research and innovation centre based at Bournemouth University, and led to him advising European Ministers on the effects of media convergence on future EU policy.

Jonathan Tavss

Founder, Kaleidoko Ltd, USA

An award-winning entrepreneur, marketer and strategist with a knack for breaking down the highly complex – or even the mundane – into simple terms that trigger new ideas and fresh, easy to activate theories and practices. A global leader in marrying business strategy, consumer insight and technology, Jonathan is sought out by companies ranging from Fortune 100 to start-ups – including international entertainment studios, media firms, CPG brands and service corporations – to orchestrate product development, content creation, distribution, change management and global positioning. His expertise lies in delivering integrated and holistic experiences that drive heightened customer satisfaction and company growth.

Based in the heart of Silicon Beach, Jonathan is also a professor and advisor for Boston University’s Graduate Program in Media Ventures and a mentor with the Stubbs Alderton Preccellerator and Accellerator programs – with a focus on positioning, partnerships, infrastructure and general business concerns. An insatiable thirst for knowledge leads Jonathan to constantly dig deeper, leading to his ability to provocatively engage others via keynotes and panels that drive real value for attendees. Additionally, Jonathan is Co-Host of ‘Geeks with Grey Hair’, a regular series related to social fandoms and the properties that excite them.