Founder Delta Victor Bravo® and AME Partners for eatbigfish
Is data driving creativity or is creativity inspired by data? Have we given in to the assurance of data and given up taking a risk? Are we more driven by fear to deliver measurable growth? Less driven to create big ideas that create an impact?
Great creativity comes from having the right data, but the word data-driven suggests that data is in charge. If data can deliver the precise message at the right time to the right people at the right moment on the right location, is there still a role for creativity to surprise and delight us? About 67% of marketers discover that digital growth in advertising has come at the price of the quality of creative from a survey conducted by Adtech Company, Sizmek. Even though there's a significant emphasis on data, AL and VR, many are now looking for opportunities to incorporate more creativity into their campaigns. Approximately 81% of surveyed say that improving digital campaigns to boost their creatives more effectively is a critical priority.
Let's learn from inspiring data-driven creative examples to see how data, when used as a component of creative development, can give birth to strong insights. Insights are what delivers award-winning big creative ideas that resonate in the marketplace.
David is an experienced strategy practitioner with global and continent-wide experience in leading significant Brand, Insight, Marketing, People, Research and Technology projects for large organisations. He founded www.deltavictorbravo.com in September 2018 and represents www.eatbigfish.com across Africa Middle East.
David has worked across 20 African countries, the Middle East and Europe with leading clients like: Absa, Airtel, Barclays, DStv, Michelin, MTN and Pernod Ricard. He has led global brand projects while based in London and has senior client-side experience as Global Head of eBusiness for De Beers.
He is a prior Chairperson of the South African Communication Design Council & The Digital Interactive Media Association and prior Director of The Brand Council of SA & the Joburg Ballet.
Challenger Thinking is How Brands Drive Future Growth> Synopsis
Story Hunter and Regional Creative Director, Octagon
Brand management has traditionally been occupied with constructing rigid edifices—polished logos, perfected environments, and carefully scripted experiences. But in today’s complex, fast-moving marketplace, the concept of control is a fallacy. Brands today are shaped by innumerable people across multiple channels and experiences. These groups include employees, partners, agencies, and a wider set of third-party influencers and superfans. They are not passive audiences to be governed, but active participants to be nurtured. To address this new reality, we need to let go of outdated assumptions. We need a new playbook.
Presenting Landor’s Brand Community Model at the Brand Magic Summit 2019. This fluid and adaptive style of brand management is what will create magic today.
Lizi has the “creative enthusiasm of a school bus on the way to the ZOO”. And boy is it contagious. She took half a tonne of prawns into the desert to re-launch a beer.
She has designed the only LEGO character with ears, challenged masculinity in Australia and invited Asia to touch music. Lizi is on the expert panel for IPG Olympics, she’s gifted stories at TEDx and got in front of the camera on GRUEN TV Show. But more than that she brought a blind man’s world to life, changed a law and collected plenty of awards for it.
Lizi co-founded SisuGirls and leads SheSays Singapore to give meaning to her world. Plus, Cannes Lions ‘See it Be it’ recognised Lizi as a top Creative Director globally.
Story Hunting: 2020> Synopsis
Creative Design Director,
In the digital world customers are becoming more savvy, cynical and impatient. Brands need to wear many hats and communicate their messages faster and more clearly than ever. How can a compelling yet simple idea at the heart of a brand help meet these challenges and allow brands to engage in a creative, original and consistent manner?
Geet is a multi-award-winning Design Director and a Creative Director, with TBWA India, and heads design duties for TBWA Design By Disruption. She has won numerous local and international awards including a United Nations Grand Prix for Good in Healthcare for Blink To Speak - World’s first eye language guide.
Geet has been a jury at Cannes Lions, Dubai Lynx, Adfest, Global Awards and Kyoorius Design Awards. She has also won Grand Prix at Spikes Asia 2019 for the work One Mindful Mind - A positive psychology toolkit for children. She is the one who conceived and designed the world’s first eye language - Blink To Speak with her team at TBWA.
She plays an active role in growing and mentoring young women into future creative leaders in an area of personal passion. Geet was recognised as Campaign Asia Pacific Women to Watch 2018.
Sweet Spot Moment> Synopsis
Founder & CEO, SOURCE
Substance will always trump form, no matter how sexy or eye-catching an alliteration like Dunkin’ Donut is, the visual forms of branding will soon be fazed out if quality is not addressed and in particular quality as a standard, i.e. total quality management and consistency. Despite the effective branding, companies have been on the decline because of their unreliability or substandard nature of their products. Globalisation simply means that a substandard product -- irrespective of how attractive the brand is -- will create little or no equity.
Michael is the founder of SOURCE: a different kind of insight and strategy agency focused on harnessing cultural energy for brands.
Originally hailing from the UK, Michael began his career in London, and has since spent time living and working in Singapore and the US.
With a background on both Agency and Client-side, he has hands-on experience leading some of the world’s biggest and most dynamic brands. Prior to founding SOURCE: Michael led the strategy function for Dentsu’s creative agencies across Asia Pacific, responsible for more than 30 offices in 17 markets around the region. During his time at Mondelez, he led Global Brand Strategy and Creative Excellence for brands like Cadbury and Halls.
He is a regular industry speaker and judge at effectiveness and strategy awards, most recently serving as a jury member for the 2019 Cannes Lion for Creative Effectiveness, and has been a guest editor for Marketing Magazine in APAC on their ‘Brands’ issue. He is passionate about the power of brands to help businesses and marketers thrive in today’s complex and fast-changing communications landscape.
Building 21st Century Brands: Innovative Ways to Win in the Modern Marketing Environment> Synopsis
Senior Partner Manager, Linkedin
Artificial Intelligence is one of the hottest technology topics. It’s pervasive, ubiquitous, and on everybody’s lips. We keep hearing our jobs will disappear, our companies will be disrupted, and our lives will change. Media display potential dystopian tomorrows through series, films and nightmarish predictions. Well, forget the future, it’s already your current reality, but, maybe, not the way you think! We will look at what Artificial Intelligence is all about, what it’s not and what big trends are impacting marketing, branding and advertising. Artificial Intelligence is transforming the world. Welcome to your surprising natural present!
Rylan leads LinkedIn Marketing Solutions in Africa where he is helping organisations across the continent grow their business with LinkedIn.
Throughout his career Rylan has advised many of the world’s largest organisations on how to solve business challenges with digital and deliver results that have an impact.
Before LinkedIn he led Hootsuite’s operations in the Nordics and Africa and was also formerly a client-side digital marketer in the legal, publishing and music industries in London.
He is passionate about the tech industry being a force for good, and when he is not posting on LinkedIn – you can find Rylan singing as a bass with London Philharmonic Choir.
Growing Your Business with Linkedin> Synopsis
Chief Ideas Facilitator,
This session investigates the correlation between award winning creativity and business performance. This 45-minute session proves the case for creativity, establishing why it’s a force for business, for change and for good. Joe Pullos will show his personally selected case films of award- winning work from Cannes 2018 that are evidence of the three big themes galvanising our industry. Joe will also unpack the key future trends and show how award-winning creativity has the power to change the culture of your organisation and drive bigger returns for your business.
Angela Koch is founder of Invitro Innovation, an Asia based Ideas co-creation company. For the past 10 years, she has helped companies create business breakthroughs by tapping into the co-creation potential of their employees. Angela loves creating impact in branding an innovation with co-creation methodologies such as Design Sprints, Business Model Canvas and LEGO® SERIOUS PLAY®.
Angela is fluent in the power of Creativity as a business tool, following a career as Strategic Planning Director with Communications Agencies TBWA Johannesburg, M&C Saatchi Singapore and Leo Burnett Greater China.
Angela is passionate about the potential of human creativity to create Innovation breakthroughs, she has led projects for Daimler, KPMG, LVMH Group and is Product Ideation Lead for Pizza Hut across Asia-Pacific. Angela is keen to share her passion for business creativity, she was recently Brand Mentor to Entrepreneurs in Incubation at the Singapore Management University’s Institute for Innovation & Entrepreneurship.
CO-creating Agile Brands> Synopsis
There are many misconceptions about challenger brands, one of the most common being that ‘challengers are always start-ups’. There are also core principles that challengers need to live and thrive by. We’ll unpack some of the strategic principles behind the challenger approach, address some of the misconceptions, and provide some inspiration and frameworks to help you deliver breakthrough challenger solutions for your brand.
Story Hunting is the discovery of real stories, captured, co-created and shared to demonstrate human and brand values aligned. When we learn from others and their world, we learn in a way that enthrals us and earns our attention. But hunting for and bringing stories to life needs to be done in novel ways and in partnership with the community.
Learn from global and region-specific stories that brands and partners have hunted, crafted and generously told to the world.
Questions this session will answer:
Experience gap, how to find the opportunity sweet spot. Experience is everything. Get it right. Good customer experience leaves people feeling heard and appreciated. It minimizes friction, maximizes efficiency and maintains a human element. What are the ingredients for this sweet spot?
In our fast-paced, complex modern marketing environment, brands may be more important than ever. But the qualities that helped brands win through the 20th Century may not be enough to dominate today. We’re seeing different kinds of brands win, grow and knock out the long-standing category leaders in many sectors, by adopting new kinds of behavior and attributes.
This presentation will look at:
Learn how and why LinkedIn Marketing Solutions is helping businesses grow both domestically and internationally. There will be best practices for building your brand, setting up your page and posting engaging content on LinkedIn. We will also share some stories of how advertisers from financial services and hospitably are reaching the world's largest professional network of 675m+ members.
In the age of business unusual, organisations require a fundamental rethink of the brand development process to become more agile. It is time to move from a traditional more centralised approach to branding to a decentralised model of brand development, where brand intelligence is actively harnessed from non-experts such as employees, business partners and customers.
This presentation will look at:
Following the current worldwide situation, the inability of our Speakers to travel and COVID-19 concerns, we have had to reschedule the Brand Magic Summit to 24th September 2020 at the Trianon Convention Centre.
Mind Initiatives’ topmost priority is the health, well-being and safety of its Speakers, Sponsors, Partners, Guests, Staff Members and the community and apologises for any inconvenience caused.
We thank you for your continued support and look forward to seeing you in September.