BRAND MAGIC SUMMIT 2019

 Branding in the digital age 

 Thursday, 25th April, 2019Trianon Convention Centre, Trianon 




About the Summit

From the time it first started with cattle in what was then known as the Wild West, in America, Branding has come a long way. It has changed, evolved, motivated and inspired a whole spectrum of products and industries. From little known Brands to mega Brands, we have been influenced by their charisma. This has culminated in new buying habits sparking off competition and rivalry. Branding is the new buzzword, especially in today’s digital age.

Six celebrated international Branding and Marketing Magicians will share their knowledge, insights and secrets with delegates regarding the survival of Brands in a Brand new world – the Digital age. The speakers will discuss how the digital revolution is grounded in a couple of key truths: consistency, brand engagement and challenging relationships.

This one of a kind Brand Magic Summit is the ideal venue for brand marketers to converge, debate and discuss the major strategic issues they face in the digital world.

The day-long event on Thursday, 25th April 2019 ends with a crescendo with  the Top Brands of Mauritius Awards based on research conducted by Kantar TNS. This year there will be three Brand categories: 1. Most Preferred  2. Most Innovative 3. Most Engaging.


Objectives

1. Gain insights to grasp industry trends and challenges and hear about the latest marketing and branding cases.

2. Acquire new perspectives of branding in the digital world

3.Network amongst your peers and seize new business opportunities.

Target Group

•CEOs/Managing Directors • General Managers • Marketing Directors • Chief Marketing Officers • Entrepreneurs • Business Unit Heads • Functional Managers • Brand Academics • Marketing Managers • Category Managers • Product Managers • Brand Managers • Brand Consultants • Product Executives • Brand Sales • Directors Executives • Sales Managers • Sales Supervisors

Methodology

Six international Branding and Marketing experts will share their knowledge about all things Branding in the digital age. The Q&A session will help answer unanswered questions.

Industries That Will Benefit

Advertising, Automotive, Banking, Construction, Confectionery, Cosmetics, Education, Food & Beverage, Furniture, Healthcare, Hospitality, Household Consumables, Insurance, IT, Logistics, Machinery, Pharmaceuticals, Personal Care, Petroleum, Printing, Publishing, Retail, Telecommunications and many more.