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…and they walked out of the summit with their heads filled up with new brand ideas, one more creative than the other, lining up impatiently in a happy hubbub.”

The end?

No. Be a part of the story.

After the phenomenal success of the first summit in 2015, Mind Initiatives is back with the “2nd Brand Magic Summit 2016”!

The Summit will once again focus on core branding and marketing concepts, and this year’s panel of international experts will take the participants through global trends on how to build a brand that survives and grows over time.

A Brand reflects the value of the company in the market and amongst the customers. In addition to the commercial aspects, the brand also symbolises an emotional connect. And the more people identify with the emotion of the brand the longer their relationship with the company will be.

Branding, therefore, is a blend of science and art – an environment of talented people, good ideas and Brands that make a difference in a consumer’s daily Life.

Welcome to the Brand Magic Summit 2016!


The 2nd Brand Magic Summit 2016 will give participants key insights from the best in the business to help guarantee that their Brand remains consistent, strong and relevant. With unparalleled networking opportunities and interactive discussion panels on top of cutting edge case studies, the Summit will challenge participants like never before.

The event will address some fundamental questions that still haunt top management:

–  How does one develop an abiding and long lasting Brand?

–  How does one build, sustain and profit from Branding?

–  How can social media effectively be used to promote Brands?

–  What are the basic principles or building blocks of Branding?

–  What does one’s Brand stand for?

–  What does Corporate Branding entail?

–  What is the role of creativity in Branding?

–  What is the significance of storytelling and branding?


A total of five Speakers will make presentations on a chosen topic related to different aspects of “Branding” which will be followed by a question and answer session. There will also be an Interactive Session with local and international Brand Leaders.


One Day


  • CEOs/Managing Directors
  • General Managers
  • Marketing Directors
  • Chief Marketing Officers
  • Entrepreneurs
  • Business Unit Heads
  • Functional Managers
  • Brand Academics
  • Marketing Managers
  • Category Managers
  • Product Managers
  • Brand Managers
  • Brand Consultants
  • Product Executives
  • Brand Executives
  • Sales Directors
  • Sales Managers
  • Sales Supervisors
  • Ad Managers
  • Marketing Trainers


Advertising, Automotive, Banking, Construction, Confectionery, Cosmetics, Education, Food & Beverage, Furniture, Healthcare, Hospitality, Household Consumables, Insurance, IT, Logistics, Machinery, Pharmaceuticals, Personal Care, Petroleum, Printing, Publishing, Retail, Telecommunications and many more.


  1. Anand Tilak. Global Brand Partner, Facebook
  2. Dr. Carla Enslin. National Academic Head, Vega School of Brand Leadership
  3. Felix Kessel. CEO, OwenKessel Leo Burnett
  4. Justine Page. International Marketing and Branding Coach
  5. Philip Thomas – CEO, Lions Festivals
  6. Bharat Avalani. Former Regional IBC (Integrated Brand Communications) Director Unilever Homecare Asia , Africa, Middle East & Turkey
  7. Mitrajit Bhatacharya. Publisher & President, Chitralekha Group

Panel Discussion on “Storytelling in Branding”
Bharat Avalani – Former Regional IBC (Integrated Brand Communications) Director Unilever Homecare Asia , Africa, Middle East & Turkey
Mitrajit Bhatacharya – Publisher & President, Chitralekha Group


Anand Tilak

Global Brand Partner, Facebook

Dr. Carla Enslin

National Academic Head, Vega School of Brand Leadership

Felix Kessel

CEO, OwenKessel Leo Burnett

Justine Page

International Marketing and Branding Coach

Philip Thomas

CEO, Lions Festivals

Bharat Avalani

Director, Connecting the Dots Consultancy / Former IBC Director, Unilever Asia AMET (Africa, Middle East and Turkey)

Mitrajit Bhattacharya

Publisher & President, Chitralekha Group


Sofitel Mauritius L’Imperial Resort and Spa, Wolmar, Flic-en-Flac



Complimentary Gifts

@BrandMagicMU on Twitter
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